Voice Picking Success at Reed Boardall

Reed Boardall moves a massive 7,000 to 8,000 pallets every day.  About 700 of them must be built manually to support mixed orders, and that’s where Voxware software makes a big difference.

Reed Boardall is the UK's largest retail frozen foods distributor and is the major link between frozen food producers and the 'big six' supermarkets.  The company's workforce of 550 people ensures that supermarket stocks are continuously maintained by deliveries of the right products at the right time - and at the right temperature.


  • Increase overall efficiency
  • Coordinate picking and loading processes
  • Leverage real-time user productivity measurement


  • Productivity increased
  • Role-switching capabilities enable picking staff to be augmented during peak periods
  • Dynamic matching of pallets to loading doors streamlines operation, improves accuracy

Business Value

  • Improved customer service
  • Reduced cost
  • Real-time data leverage