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Voxware Study Finds Early Holiday Shoppers Have Highest Expectations for Order Fulfillment

56% of shoppers who complete 75% or more of their shopping online during Black Friday and Cyber Monday expect delivery in 2 days or less.

HAMILTON, NJ – November 22, 2016  Voxware, a leading provider of cloud based solutions for distribution operations, today released survey data that indicates early holiday shoppers expect short delivery windows for the items they purchase online or over the phone.

Not surprisingly, the survey results indicate that customers plan to do a significant portion of their online and phone-based holiday purchasing during the Black Friday and Cyber Monday timeframe:

  • 17% of respondents report completing over 75% of their holiday shopping between Black Friday and Cyber Monday.
  • 25% stated that they purchase 50 to 75% of their holiday gifts during this four-day period.
  • 23% of respondents confessed to doing less than 10% of their holiday shopping during this window of time.

Among early shoppers who report completing 75% or more of their online and phone-based holiday shopping during the Black Friday and Cyber Monday timeframe, 56% expect standard delivery within two days of their purchase. In comparison, only 30% of those who do their shopping later in the season have the same high expectations.

87% of these early shoppers agreed or strongly agreed that they have higher expectations for correct and on-time delivery of their purchases during the holiday season as compared to other times of the year. Only 76% of those that shop later in the season hold retailers to a higher standard during holiday time.

93% of early shoppers reported that they are having more items delivered to themselves this year versus having retailers ship directly to their gift recipients. These finding may reflect the need of early shoppers to personally receive, wrap and then re-send gifts to recipients. 95% of early shoppers also stated that being able to track their packages online was important or very important to them.

“What we have discovered in this survey is that early online shoppers, especially during the four days surrounding Black Friday and Cyber Monday, place the same if not higher demands on distribution operations for fast and accurate delivery as during any other time of the holiday season,” said Keith Phillips, President and CEO at Voxware. “Retailers need to focus as much on these early customers as they do on the last minute shoppers in order to meet and exceed the expectations placed upon them.”

This is the third biennial survey of its kind fielded by Voxware. More than five hundred consumers were surveyed about their holiday shopping plans, their expectations for delivery of items that they purchase online or by phone during the holiday season, and the impact that late or incorrect deliveries have on their future shopping decisions. More results of the survey will be released in December.

About Voxware

Voxware helps organizations with teams who are on the move to more effectively receive, act on, and communicate information critical to their work. Our hands-free voice solutions enable employees to safely and accurately speed through tasks, thereby boosting operational productivity and improving customer experiences. What’s more, Voxware easily adapts to changes in technology and processes, enabling organizations to quickly address shifting demands without disruptions to the operation. Our innovative approach to voice communication has proven to help our customers increase profitability by cutting costs and enhancing brand loyalty. For more information, please visit


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Sean Teaford

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